Rooted in science and the concepts of fasting, Ayuna · Less is Beauty is committed to simplifying beauty— to nourishing the skin with precision by providing only the fundamental and basic ingredients needed to achieve maximum results. This natural, rejuvenating skincare line consists of only a simple range of products to effectively restore and revitalize the skin, while never sacrificing the experience and performance that come with using a luxury product. In their commitment to simplified beauty, Ayuna embraces the concept of ‘well-aging’ rather that ‘anti-aging’; recognizing a modern and integrated approach to beauty that promotes aging gracefully, rather than not aging at all.